There are hundreds of ways that a company or an individual can increase a Web site’s page rank in the organic search results of the search engines such as Google, Yahoo and MSN. Many Search engine optimization professionals who provide SEO solutions know of probably thousands of different techniques and trick that will get a page ranked at or near the top of a search result listing, but for the average person some of these tricks of the trade can be both extremely time consuming and confusing.
First and foremost it is important that no matter what type of site you are maintaining, you want people that will be interested in your topic to find your page. All the traffic in the world is not worth a thing if none of your visitors stay long enough to read further or in the business world to make a purchase! Although it is difficult to understand the complex algorithms that the big search engines use to index sites and rank pages, there are some things that even the beginning search engine optimizer can easily implement to assist in making their page rank in the top numbers.
Keywords: Keywords are talked about over and over again when it comes to SEO techniques. But what is most important about these little words and phrases is that you familiarize yourself with them. Do not just plug in words randomly to optimize the search engines as this will not work. You should come up with at least 5 words that searchers will use to find your site…there are many websites out there that give valuable information about keywords that are search most often and such.
Keyword Use: It is important that you use your keywords appropriately to optimize your search strategy. Just as it is important to search properly to find the information that you are looking for, it is important to use the information that you are providing to the best of your abilities. Make sure that your keywords show up in the headlines and subline of your text as well as in the first paragraph of your writing. Search engines tend to prioritize text that is larger so the titles and headlines that you use are of utmost importance.
Page Naming: Naming your page appropriately will help get the page indexed faster and increase your page rank with the search engines. The best page names are simple and descriptive of the page itself without using a lot of added context that can confuse the search engines. Keep page URLs clean of parameters such as ?, !, %, etc, to reduce the likelihood that the search engine will get confused by the URL and miss the context of the site itself when ranking the page.
Links, Links, Links: The internet is all about building links. Page rank depends largely on the links that resort to the page. Anytime you can get a link out there to your site go ahead and do it. Creating a blog to link back to your page, adding social bookmarking options to the blog and the page, and also just getting the link posted will help build your page rank with the search engines. While there is tons of information available about link building, likely the easiest to do is to build a blog that links back to your page. Send the blog link to all your friends and ask them to send it to their friends…now you’ve created an instant network that you can share your site with.
Never Try To Trick The Search Engines: There are numerous ways that you can get your page ranked quickly and effectively to the top of the search engines…that is until you get caught! If you search for ways to get higher ranking pages and you are offered options to add multiple keywords beyond those that are truly important to your page, creating numerous pages that do not offer new or original content, or hiding keywords within text, DO NOT do this! Search engines can recognize when you have attempted to trick them and if they figure you out your page could be banned from the ranking all together. Follow ethical SEO techniques to get your page ranked in the top.